Lamborghini Is Obsessing Over What Its EVs Will Sound Like
Posted on August 29, 2023
Lamborghini is approaching a milestone that many thought—or maybe even hoped—would never happen. The recently unveiled Lamborghini Lanzador previews the brand’s first production EV, which represents a challenge for an automaker that’s been defined by raw exhaust noise. Lamborghini Chief Technical Officer Rouven Mohr, however, insists that the automaker is currently experimenting with many options.
In an interview with The Drive, Mohr said that Lamborghini is “working in the direction to go as little artificial as possible,” while highlighting that completely synthetic noise with no connection to what the car is doing is something he “cannot accept.”
“At the moment, this is one of the biggest things,” added Mohr. “There’s still a long road ahead of the brand finding the perfect sound. We have some ideas, we have some proposals, but at the moment we have still not yet decided what the final production car will have.”