Ferrari Now Accepts Payment in Cryptocurrency Like It’s Still 2021
Posted on October 16, 2023
Ferrari has started to accept cryptocurrency for its cars in the United States and is planning to extend the scheme to Europe. It is now the second automaker to accept the alternative currency, after Tesla tried and gave up, and apparently the storied marque hopes the move will attract younger customers with money in crypto.
Of course, crypto has proven to be highly volatile and endured a huge crash in value last year. Despite this, the currency has endured, and the biggest cryptocurrencies have been slowly rebounding in value to a more stable place. Bitcoin and Ethereum still dominate the crypto exchange and many people still maintain sizeable holdings. Tesla once accepted Bitcoin, but stopped over environmental concerns according to CEO Elon Musk—concerns that Ferrari believes to have been alleviated.