Even with new trademark filings hinting at tweaking its naming structure for the better, BMW is now making another odd naming decision with its sports car lineup. During a recent discussion at the i5 launch, BMW M CEO Frank van Meel said that normal M cars are going to be phased out and M Competition cars will become the new normal.
For the last decade or so, BMW M has had a similar launch schedule for almost all of its models. First, it’d launch the normal M car—M3, M4, M5, or whatever—and then a year or so later, the M Competition model. The Competition version would look slightly different, have a few extra horses, and maybe have some subtle handling tweaks, but nothing too drastic. Since BMW started regularly making Competition models, they’ve become far more popular with customers, so BMW is just going to lead with those from now on.
BMW M is “not going to split any longer between M and M Competition, it will all be Competition in the future,” said van Meel, per Car Throttle.